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Paras Sehmar

Location / London previously Middle East & North Africa
Brand / Ballantine's previously Chivas
Degree / International Relations & Global Issues
Current Role / Assistant Brand Manager previously Brand Ambassador

Paras Sehmar joined Chivas Brothers' International Graduate Programme in 2019, representing Chivas Regal in the Middle East and North Africa. He is now part of the Ballantine's global brand team. He is also a freelance music writer and creates his own music.

To shine in the programme as a brand ambassador, you need to immerse yourself into your market culture and embody the spirit of the brand."

Video Paras
Paras explains what it is like working in other countries
Paras on the Grad Programme Without Boundaries

"As a Graduate you are exposed to such a broad scope of the Pernod Ricard business from commercial to marketing and in turn get wide visibility across the organisation."

Key traits of a successful Brand Ambassador according to Paras

  • Resilience
  • Openness
  • Authenticity
Other ambassadors